Skin care  & Toiletries

Nowadays claims substantiation is crucial, not only to fulfil with regulatory requirements, but also to enhance the value of a given cosmetic product or ingredient, or even of an entire product range, to gain consumer confidence and to ensure sales’ success in a competitive market. Inovapotek offers a wide range of standard and customized tests for the in vivo efficacy evaluation of cosmetic products, cosmetic textiles and active ingredients:


Photo-ageing prevention
Homogeneity of skin complexion
Dark spots decrease
Anti-dark circles
Pore size reduction
Instant lifting
Sebum/oiliness reduction
Face reshaping
Protection against cold weather
Anti-irritant (soothing)
Sensorial Analysis


Photo-ageing prevention
Increasing of Pain, Heat and/or Cold threshold on healthy or damaged skin
Desquamation reduction
Skin barrier protection
Skin barrier regeneration
Anti-irritant (soothing)
Hair growth decreasing after epilation
Stretch marks reduction
Protection against cold weather

The effects might be assessed by:

  • Clinical evaluation through scoring scales, performed by experts or by dermatologists (e.g.: Fitzpatrick Wrinkle Scale, Glogau classification of photoageing, Skin Ageing Atlas scores, Melasma Area and Severity Index (MASI score), etc.);
  • Biometric measurements performed by trained personnel with equipment such as PRIMOS, Confocal microscope, Corneometer, Cutometer, Tewameter, Colorimeter, Glossymeter, Sebumeter, Skin pHMeter, D-squames, etc.;
  • Photographs obtained in standardized lighting and positions conditions, with high definition cameras or specific equipment such as Visioface;
  • 3D  images obtained with equipment such as Visioface, PRIMOS, etc.;
  • Subjective evaluation by dermatologists or experts, through evaluation questionnaires reflecting their perception of the product efficacy on each subject
  • Subjective evaluation by consumers, through evaluation questionnaires.

The efficacy studies can range from a few days to several weeks or months and the effects may be assessed at different time points. Several parameters can also be combined on the same study to evaluate multiple claims simultaneously, such as skin hydrating, firming and anti-wrinkles effects.

haircareHair care

Inovapotek provides a broad range of testing services for hair care products, both in vivo and ex vivo.

Ex vivo tests:

Tests are performed with natural human tresses, carefully selected and collected by inovapotek for each efficacy study. This specific and rigorous process allows testing products on hair tresses from only one donor, decreasing the variability of the results, and enhancing the reliability of the test. It also allows obtaining different types of hair, tracking the process since hair collection. You can choose from European, Brazilian or African hair, non-treated, damaged hair, straight, curly, etc. The following tests are available:

  • Hair strengthening
  • Heat damage protection or repair
  • Chemical damage protection or repair
  • Chlorine or salty sea water damage protection or repair
  • Hair Water Quantification
  • Hair Keratin Quantification
  • Hair Shine
  • Hair Colour Protection
  • UV Hair Protection
  • Anti-frizz
  • Anti-static
  • Curl retention test (fixative/styling products test)
  • Recovery of hair natural movement
  • Combability
  • Silicone Deposition Quantification
  • Anti-pollution
  • Split Ends Evaluation
  • Water absorption ability
  • Moisture holding ability
  • Sensorial Analysis

In vivo tests:

For these studies volunteers with different types of hair can be recruited, according to the type of product being tested. It is possible to choose from straight to curly hair, non-treated, damaged, with dandruff, etc. Professional subjective evaluation from hairdressers is also a possibility. The following tests are available:

  • Hair growth
  • Hair loss
  • Hair thickness
  • Hair density
  • Use test with professional hairdressers’ assessment
  • Hair hydration by water quantification
  • Hair strengthening by keratin quantification
  • Hair shine
  • Anti-sebum (oiliness reduction)
  • Anti-dandruff
  • Scalp soothing
  • Sensorial Analysis

Oral-careOral care

Inovapotek performs efficacy studies to prove the claims of your toothpastes, mouthwashes, bleaching products and other oral care treatments. The studies can be performed in vivo, in vitro or ex vivo depending on the type of product and its effects.

The evaluation of oral care products is planned, managed and conducted by our own expert team, according to standard or customized methodologies, and by partnering with a dental clinic we guarantee state of the art dental technology and extensive know-how of renowned dentists. Clinical evaluations performed by dentists and professional subjective opinion on products performance is also a possibility for the in vivo evaluations.

In vivo

  • Whitening efficacy
  • Dentin hypersensitivity
  • Anti-microbial
  • Mouth ulcers reduction
  • Fresh breath evaluation
  • Use test

Ex vivo

  • Whitening efficacy
  • Enamel resistance to whitening treatments

In vitro

  • Anti-microbial
  • Anti-plaque
  • Anti-halitosis

Make-up Make-up

Decorative cosmetics’ business is a very competitive field. Make-up products can have several claims, such as skin care products, therefore their substantiation is equally important. Different tests are available at inovapotek to each type of decorative cosmetics:


  • Long-lasting
  • Radiance/ Illuminating
  • Skin-tone matching
  • Plumping
  • Imperfections coverage
  • Water resistance
  • Make-up remover
  • Anti-wrinkles/ Smoothing
  • Firming
  • Moisturizing


  • Time of drying
  • Growth stimulation
  • Long-Lasting
  • Colour coverage
  • Colour maintenance
  • Water-resistance
  • Detergents-resistance
  • Shine
  • Smoothing
  • Strengthening
  • Polish adhesion
  • Polish durability
  • Abrasion-resistance


  • Moisturizing
  • Smoothing
  • Plumping
  • Shine
  • Long-lasting
  • Water-resistance
  • Transfer test
  • Colour coverage


  • Eyelash enhancement
  • Volumizing
  • Curling
  • Lengthening
  • Water resistance
  • Long-lasting
  • Growth stimulation