Cosmetic products must not only be stable, safe and efficient but also pleasant for the consumer. The evaluation of cosmetic products’ acceptability by consumers, after its use under pre-defined conditions, is of great value to complement the efficacy and safety evaluations and to predict sales’ success.
Inovapotek conducts acceptability studies, through questionnaires, including the evaluation of:
- Organoleptic characteristics (colour, odour, aspect, texture, spreadability, absorption rate, skin feel, etc.);
- Efficacy and intensity of perceived effects;
- Future use intentions.
Customized questionnaires are developed to fulfil the expectations of each client.