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Consumers are not just looking for a pleasant, stable, safe, and efficient cosmetic product. Nowadays consumers are also looking for sustainable and organic, minimalistic but hybrid, highly-personalised and all-inclusive, mindful and holistic products, which also blurs the limits between health and beauty. Although being an incredibly innovative and fast industry, cosmetic consumers are more and more demanding with the products applied on their skin and hair. To keep up with all the latest trends, while complying with the legal requirements, find a trustworthy partner, that can help you throughout the entire process.