It was a pleasure for inovapotek to accept this invitation and be a part of this virtual journey, so well organized by the wonderful team of the Grolman Group.

135 European participants joined 30 virtual sessions located on five islands in a virtual world. Novel session formats allowed for an interactive exchange/dialogue combined with impulses and contributions by expert speakers, while topics were focused on the three key drivers of the personal care industry: ethics/sustainability, diversity/individualization and smart technology.

inovapotek’s General Manager, Marta Ferreira, led an insight session, with an interesting open discussion, about the topic: . In this session, we navigated through the current trends, trendy and controversial claims, how to use them while complying with common criteria, the future of cosmetic claims, and claims based on emotions.

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