Cosmetic products must not only be stable, safe and efficient but also pleasant for the consumer. The evaluation of cosmetic products’ acceptability by consumers, after its use under pre-defined conditions, is of great value to complement the efficacy and safety evaluations and to predict sales’ success.

Inovapotek conducts acceptability studies, through questionnaires, including the evaluation of:

  • Organoleptic characteristics (colour, odour, aspect, texture, spreadability, absorption rate, skin feel, etc.);
  • Efficacy and intensity of perceived effects;
  • Tolerance;
  • Future use intentions.

Customized questionnaires are developed to fulfil the expectations of each client.